Hello, Odel.I have been working in design and advertising for almost 50 years now, and I have noticed that when I start trying to create something for everyone, what I want to communicate somehow becomes surprisingly blurred.On the other hand, when I can clearly see who I truly want to reach, both the words and the design seem to become much more natural.To be honest, this is not really the kind of approach that makes good business, though. 😇
Hello, Odel.I have been working in design and advertising for almost 50 years now, and I have noticed that when I start trying to create something for everyone, what I want to communicate somehow becomes surprisingly blurred.On the other hand, when I can clearly see who I truly want to reach, both the words and the design seem to become much more natural.To be honest, this is not really the kind of approach that makes good business, though. 😇
Thank you, brother ! I wish I’ve realized this earlier.